We’ve been exploring how CAD viewers can improve processes for a wide range of different departments from design to sales. Here, we’ll be continuing the series, covering how you can improve customer communication by providing easy access to CAD designs.
Prefer a deeper dive right away? Download our free eBook on Enterprise Visualization for Manufacturers, to see how CAD access can streamline workflows across your organization.
Communicating effectively with current or potential customers is a very important part of any business, but working with data that some people can’t access will complicate the process. Easy access to designs can help marketing teams create engaging and informative marketing materials and providing designs to customers directly can ensure that everyone is on the same page during conversations.
Create Effective Marketing Materials
Marketing materials are (if the marketing department has its way) often the first communication you’ll have with potential customers. Having high quality and informative materials needs to be a priority but creating them can prove difficult. Marketing teams are often bogged down by needing to request images from engineering to produce resources that are engaging and accurate, resulting in frustrating delays for both departments. No team wants to spend more time on file management and permissions, and the right CAD viewers can streamline this process.
By making engineering designs more accessible throughout the business, marketing departments can procure the images they need without needing to contact other departments. As a result, important marketing assets can be produced without any delays that could affect campaign launch.
SpinFire Insight is a great solution that addresses these problems, offering CAD viewers that are user friendly and can be applied enterprise-wide when needed. Because it’s so easy to use, SpinFire is a great way of giving non-technical people access to designs, without needing to spend large amounts of time on training.
Improve Customer Communication
As well as helping to produce engaging marketing materials, CAD viewers also facilitate direct collaboration with customers. There are many situations where it’s useful to be able to share designs with customers – design reviews, brainstorming sessions, communicating design changes, and answering customer questions, for example. Unfortunately, not everyone uses the same CAD system, and a difference in software choice by a prospective client should never be the barrier that costs you a sale. CAD viewers circumvent this problem by circumventing the CAD systems themselves.
Effective communication is key to building customer loyalty; customers are more likely to stay with a company that values their opinion. With SpinFire Insight you can share data with customers regardless of the CAD system they use, which greatly enhances the conversations you can have. By improving understanding, you naturally align goals and expectations, which reduces confusion that can cause delays and dissatisfaction.
Why Choose SpinFire Insight?
From the first marketing touchpoints and all throughout the customer relationship, communication is vital for maintaining customer loyalty. Being able to access design data can allow marketing teams to create engaging marketing materials without needing to make requests from the engineering department. When discussing designs with customers, visualizing the data can reduce the chance of misunderstandings and improve communication.
For a CAD viewer that enables people throughout the enterprise to access design data, SpinFire Insight is the perfect solution. Enterprise-wide access ensures that everyone communicating with customers can view the data they are having conversations about. This allows for a seamless process that improves customer satisfaction and encourages customer loyalty. If you’d like to find out more about how SpinFire Insight can benefit the enterprise, download our free Enterprise Visualization eBook. Or get in touch with our team to find out how SpinFire Insight could benefit you!
